November 20, 2012 04:39 PM Eastern Time
Bingham Memorial Hospital Launches Recruiting Campaign
Targets Mayo Clinic and Cleveland Clinic Doctors Completing Residency
BLACKFOOT, Idaho--(BUSINESS WIRE)--Bingham Memorial Hospital today announced it has begun a recruiting campaign targeting Mayo Clinic and Cleveland Clinic doctors completing their residency. In a move to continue to bring the highest quality physicians to care for patients in the east Idaho area, Bingham has titled its campaign Play Where You Work. The campaign launched last week with ads in the Cleveland Plain Dealer and the Rochester Post Bulletin, as well as a new landing page for physicians looking for more information regarding opportunities.
“We want to attract even more of the best physicians in the field, so Bingham Memorial is focused on providing a great work environment, set in a naturally great play environment,” said Louis Kraml, CEO and administrator, Bingham Memorial Hospital. “The capability of achieving true work-life balance is unusual in the healthcare industry but important to physicians and we are uniquely able to offer that balance whether that means the best in outdoor activities or great community, family and home life.”
East Idaho is also known for its access to snowmobiling, rafting, kayaking, horseback riding, biking, golf, and hiking, providing a complete menu of outdoor activities from extreme sports to family-friendly recreation.
For the second year in a row, Idaho was ranked Best Place to Practice 2012 by Physicians Practice, a publication that provides advice on the business side of running a practice for 150,000 physicians and administrators throughout the U.S.
“Idaho's low cost of living and culture of physician independence make it the best place in America to be a practicing physician for the second straight year,” said Bob Keaveney, editorial director of Physicians Practice.
Bingham Memorial Hospital and its associated clinics provide care for patients, including those covered by all government payors. From pediatrics to conditions associated with aging, Bingham Memorial provides the best opportunities for career development while offering outdoor, community and family life activities in environments that are unmatched.
“That culture of physician independence mentioned in the Idaho ranking with our patient-first focus creates a healthcare culture that should continue to help secure the best minds in medicine for our patients,” said Kraml.
Six criteria were evaluated in the ranking: cost of living, tax burden, malpractice award payouts per capita, disciplinary actions taken against physicians, Medicare GPCI, and physician density.
For more information on Bingham Memorial Hospital, please visit us at http://www.playwhereyouwork.com/.
About Bingham Memorial Hospital
Bingham Memorial Hospital is a 501(c)3 non-profit critical access hospital located in Blackfoot, Idaho. Bingham Memorial Hospital is committed to the pursuit of excellence in our endeavor to provide a continuum of quality, compassionate, healthcare services for residents and visitors to east Idaho, in the most efficient and cost effective manner possible.